Since 2007, Lacertosus has established itself as the undisputed leader in the world of fitness, revolutionizing the industry with cutting-edge solutions. With a unique combination of elegant design, superior quality, and technological innovation, the brand has redefined standards for equipment tailored to both professional athletes and fitness enthusiasts.
Born out of a passion for excellence and driven by a vision of continuous improvement, Lacertosus doesn’t just provide tools—it creates training experiences that inspire and motivate. Every product is carefully designed to ensure exceptional performance, lasting reliability, and a sophisticated aesthetic, making the brand the ideal choice for those who demand nothing less than perfection.
It all began in September 2007. As a martial arts practitioner, I was inspired by Russian masters like Pavel Tsatsouline, former KGB trainer, who introduced kettlebell training to the United States. I wanted to train in that way, but gyms lacked the necessary equipment.
At 18, I built my first home gym in my garage. That’s when I decided to bring these products to the fitness industry. Back then, the Italian fitness scene was dominated by machines, cast iron dumbbells, and basic equipment. But I had a vision: to introduce rings, battle ropes, kettlebells, and other tools for functional training.
I still remember the notebook where I wrote down Latin words until I chose "Lacertosus" for its meaning: strong, muscular.
We believe in the importance of fitness as a key element to enhancing people’s well-being and quality of life. We aim to spread this vision worldwide with the best equipment. Our mission is to create innovative, high-quality tools that empower individuals to achieve their fitness goals.
By combining craftsmanship and cutting-edge technology, we strive to set new standards in the industry and positively impact the lives of our users. Our vision is to lead the global functional training sector with excellence, innovation, and customer satisfaction, making fitness accessible and enjoyable for everyone.
innovation passion quality design innovation passion quality design
Lacertosus embodies the philosophy "the best or nothing", a vision reflected in superior quality equipment designed for those who seek excellence in every detail. Since 2007, every product has been the result of a unique combination of elegant design, technological innovation, and meticulous attention to detail.
Did you know that the name Lacertosus comes from Latin and means “strong” and “powerful”? This underscores our commitment to uncompromising performance for both professional athletes and enthusiasts. Every tool is designed to merge advanced functionality with a refined aesthetic, transforming training sessions into extraordinary experiences.
Additionally, our Made in Italy design combines minimalism and elegance to ensure products that are visually stunning and incredibly effective. Our exclusive patents showcase our constant drive for innovation, anticipating the needs of an ever-evolving industry.
Choosing Lacertosus means choosing a brand that places passion and quality at its core, creating not just tools but true instruments for inspiration and breaking limits.
With us, every workout becomes a declaration of strength and determination.
At Lacertosus, continuous research and development are at the core of our operations. Every day, we push the boundaries of innovation and technology to design superior fitness equipment, crafted by athletes, for athletes.
Our ongoing commitment to R&D allows us to remain at the forefront of the industry, refining every detail to ensure products that excel in performance, durability, and reliability.
Through rigorous testing and collaboration with fitness experts and professionals, we create cutting-edge solutions that transform every workout into a no-compromise experience.
Our goal is to ensure optimal performance and safe, efficient workouts through research and product testing.
Every product we create results from a careful analysis of human movement, conducted in close collaboration with athletes and experts in sports science and biomechanics.
For us, innovation means combining ergonomic design, advanced materials, and cutting-edge technologies that not only enhance performance but also reduce the risk of injuries.
A concrete example of this commitment is the Glute Thruster (image beside), designed through extensive research on natural body movements.